Creator Marketing the Right Way

Show off the best parts of your game, reward their fans, and drive engagement you haven’t seen anywhere before. 

Add Your Game
Giants Software
illfonic
Crytek
Focus Entertainment
Tinybuild
Hypetrain
Dotemu
Avalanche
Astragon
505games
10chambers
Giants Software
illfonic
Crytek
Focus Entertainment
Tinybuild
Hypetrain
Dotemu
Avalanche
Astragon
505games
10chambers
Giants Software
illfonic
Crytek
Focus Entertainment
Tinybuild
Hypetrain
Dotemu
Avalanche
Astragon
505games
10chambers
Giants Software
illfonic
Crytek
Focus Entertainment
Tinybuild
Hypetrain
Dotemu
Avalanche
Astragon
505games
10chambers
Gearbox
team17
Hi Rez
Nacon
Marvelous Entertainment
Humble Games
Xseed
Thunderful
Ravenage
Fireshine
Dangen
Brace Yourself
Gearbox
team17
Hi Rez
Nacon
Marvelous Entertainment
Humble Games
Xseed
Thunderful
Ravenage
Fireshine
Dangen
Brace Yourself
Gearbox
team17
Hi Rez
Nacon
Marvelous Entertainment
Humble Games
Xseed
Thunderful
Ravenage
Fireshine
Dangen
Brace Yourself
Gearbox
team17
Hi Rez
Nacon
Marvelous Entertainment
Humble Games
Xseed
Thunderful
Ravenage
Fireshine
Dangen
Brace Yourself

Creators on the major platforms

Reach creators and their audiences across Twitch, TikTok, and YouTube and make content at scale optimized for all 3 social platforms. 

Unparalleled Engagement

Dare Drop creators have highly engaged fans - our Drops deliver 5-6x the engagement of typical influencer marketing campaigns. 

A Solution for your whole marketing team

Unlock targeted creator campaigns at scale producing hundreds - thousands of pieces of content in every campaign while delivering meaningful long-term ROI.

Case Studies

“How to win back lapsed creators FTW”
Background
SMITE, a mythological MOBA, developed by Hi-Rez Studios, launched in 2014 to positive reception.  Heralded for its unique take on the genre, SMITE initially attracted a large player base who were attracted to its mythological role playing and different game modes. In the free-to-play game’s near decade of existence, the player base has waxed and waned from year to year, with the monthly average player-base fluctuating due to shifting trends, competition and game updates.

As a free-to-play model, a core component of Hi-Rez Studios’ game strategy is to partner with other IP for crossover events, to pollinate storyworlds and inject new perspectives into the community.  The game has previously partnered with major entertainment franchises like Nickelodeon, Stranger Things, TMNT and Avatar.  
Challenge
To bring new players into the game in 2023, it was announced that SMITE would partner with Magic the Gathering (MTG) in a crossover event from January - April 2023, that featured iconic characters from MTG manifesting as Gods in SMITE.  Hi-Rez Studios needed to (1) re-engage lapsed SMITE players and (2) bring MTG players into the game through the storyworld to make the most of this multiverse crossover.  Our clients needed to reach these two specific segments at scale to make this event a success and keep up the momentum for the SMITE franchise.
Strategy / Campaign
We knew we needed a segmented audience approach and identified four different audience profiles. Audience 1 streamed SMITE in the past but not in the last 180 days.  Audience 2 streamed SMITE but not in the last 365 days.  Audience 3 streamed both SMITE and MTG and Audience 4 was people who have streamed at least 2 hours of MT but less than 75% of their content is MTG.  This detailed segmentation delivered 61 Twitch streamers and 8 YouTube creators who agreed to make content for the new event. 
Results
Creators averaged an unimaginable 12 hours streamed for the title (6x industry averages) with 78,280 total watch hours for the campaign.  Because of the precise targeting we were able to provide our clients, the campaign exceeded our internal campaign benchmarks by 136% and the industry average by 147%.  Because the creators streamed for so much longer than anticipated, the campaign drove an efficiency of $1.02 per hour!

With regard to the player base, the event also proved successful.  The launch of the MTG event increased the monthly player base from 8,560 in December of 2022 to 12,704 in January 2023; a 4,000% increase, with the campaign hitting a peak of 26,954 upon launch!
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“Enabling lookalike game targeting to exceed results”
Background
Hunt:  Showdown offers a different kind of FPS to audiences, set in the rich storyworld of the Louisiana Bayou and blending PVP and PVE elements.  Players, known as Hunters are tasked with tracking down supernatural creatures and winning loot and weapon upgrades along the way.  Initially released in 2018, the game has steadily introduced new chapters and gameplay mechanics to grow an audience over time.

The game’s March update included a new quest storyline, “The Ward of the Reptilian” which offered Hunters new types of activities and loot to pursue.
Challenge
For an independent publisher like Crytek, the question with every release is “How to support a content update for a boundaryless game like Hunt: Showdown when the Twitch streaming charts are dominated by mega titles like League of Legends, Grand Theft Auto, Valorant and Cs: Go?
Strategy / Campaign
To leverage the complexity of this game, we used targeting to find creators who played similar titles to engage them and their audiences.  With themes and mechanics spanning survival horror, FPS and even Battle Royale, we found creators who had played titles like Escape from Tarkov, Dead by Daylight, Dying Light and others, to introduce them to Hunt:  Showdown…and they couldn’t stop playing it!
Results
We engaged 157 Twitch streamers through dares and they streamed an average of 17 hours each!  This stat is approximately 8.5x industry averages for a paid campaign.  With a total stream time of over 4MM minutes watched across these 157 creators, the results exceed Dare Drop benchmarks by 389%!

To give this launch a multiplatform approach, we also incentivized content creation on TikTok with 30 videos amassing over 16k views, and an impressive 5% engagement rate.
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“How to launch new IP in a competitive environment”
Background
Set in an alternate history version of 1950’s Soviet Union, Atomic Heart brings players into a dystopian world of mutant enemies and supernatural robots.  The Mundfish-helmed and Focus Entertainment-published title mixes rich RPG story elements with FPS mechanics.  
Challenge
As an independent publisher, the competitive environment is always a challenge; Atomic Heart had no built in audience and low awareness.  Additionally, the gory and realistic blood violence is a deterrent for some audiences, limiting content creation.  
Strategy / Campaign
We knew that we had to break through the clutter to launch Atomic Heart so we started pre-release - immediately reaching out to hundreds of creators to gauge interest in a Drop campaign. Knowing that we could build momentum through charting on STEAM wishlists, we powered one third of the 235 total creators to go live with keys before the title was available to purchase. Over the course of 752 streams, Creators encouraged their communities to save Atomic Heart to STEAM wishlists.
Results
Our Dare Drop campaign included 235 unique creators who each streamed an average of almost 11 hours delivering over 9.68MM minutes watched!  The creators were so captivated by the immersive world of Atomic Heart that 48 of them completed the dare “to complete the game on stream” which increased the visibility of the game on Twitch.  In addition to smashing Dare Drop’s internal campaign benchmarks - exceeding 484% of our target – the campaign drove pre-orders, becoming a Top 10 STEAM title before being released. As the Dare Drop campaign continued into March, Atomic Heart had sold almost 400,00 copies within the first 30 days, delivering real results for our partners.
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"Unleash the Ancient Core: Where Indie Magic Meets Epic Adventure!"
Background
Core Keeper is a survival sandbox game where users mine, farm and fight to unravel the mystery of the Ancient Core. Developed by independent Swedish developer Pugstorm, and published by Fireshine Games, the game went into early access on March 8, 2022.
Challenge
The early access launch of Core Keeper faced stiff competition.  Their March 8th launch coincided with the record breaking debut of Elden Ring (Feb 25th, 2022) where the game was still dominating streaming charts. Additionally, the title faced launch week competition from AAA publishers releasing new chapters of two dynasty franchises:  Assassin's Creed and Grand Turismo. With limited resources for creator outreach, Fireshine needed to break through the crowded landscape to find creators and communities who would be enchanted by everything that Core Keeper had to offer. They reached out to Dare Drop as their exclusive partner in creator engagement.

The game mechanics of Core Keeper shared similarities to behemoth Minecraft and two of the most popular independent games of all time:  Terraria and Stardew Valley.
Strategy / Campaign
Using Dare Drop’s proprietary creator targeting, we were able to identify creators who streamed games with similar mechanics.  Wave one of the campaign included creators who had affinities for Terraria and Stardew Valley and these titles comprised up to 65% of their total content.  After the success of the initial launch we iterated to hone in to these audiences further.

With the Dare Drop platform, we were able to identify 244 creators who fit the Core Keeper target profile.  Over the course of the 30 day campaign, each creator engaged their communities in a series of game-specific challenges as they streamed over 2,200 hours of content!  
Results
As the only creator marketing campaign engaged in the Early Access launch, Dare Drop was able to deliver meaningful business results for Core Keeper.  Despite towering competition in the marketplace, the Dare Drop Core Keeper campaign delivered over 5MM minutes of watch time content and ~160k livestream views.  The momentum of Dare Drop’s grassroots approach led to Core Keeper surging past similar titles and delivering a higher percentage of viewers per hour than Terraria, Stardew Valley and even Minecraft!  The title reached its all-time peak of concurrent viewers on March 19th at the height of the Dare Drop campaign, and within two weeks Core Keeper had 500,000 downloads - unprecedented results. 
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We triple dog dare ya

A platform that’s as easy to use as it is effective.

Proprietary targeting

Verified creators

No wasted keys

5-6x longer watch time

No dev time

Creators on Twitch, TikTok and YouTube

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