Creator Marketing the Right Way
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Creators on the major platforms
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Dare Drop creators have highly engaged fans - our Drops deliver 5-6x the engagement of typical influencer marketing campaigns.
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As a free-to-play model, a core component of Hi-Rez Studios’ game strategy is to partner with other IP for crossover events, to pollinate storyworlds and inject new perspectives into the community. The game has previously partnered with major entertainment franchises like Nickelodeon, Stranger Things, TMNT and Avatar.
With regard to the player base, the event also proved successful. The launch of the MTG event increased the monthly player base from 8,560 in December of 2022 to 12,704 in January 2023; a 4,000% increase, with the campaign hitting a peak of 26,954 upon launch!
The game’s March update included a new quest storyline, “The Ward of the Reptilian” which offered Hunters new types of activities and loot to pursue.
To give this launch a multiplatform approach, we also incentivized content creation on TikTok with 30 videos amassing over 16k views, and an impressive 5% engagement rate.
The game mechanics of Core Keeper shared similarities to behemoth Minecraft and two of the most popular independent games of all time: Terraria and Stardew Valley.
With the Dare Drop platform, we were able to identify 244 creators who fit the Core Keeper target profile. Over the course of the 30 day campaign, each creator engaged their communities in a series of game-specific challenges as they streamed over 2,200 hours of content!