Case studiesRiftstorm

Aprovechar las pruebas de juego en el motor de marketing

Construir la comunidad durante el desarrollo

Pre-launchMythic ProtocolTwitchYouTube
Slaying on YouTube
292K views and counting
Ser táctico en Twitch
283 desafíos completados
Jugadores en abundancia
Helped reach 30K playtesters

Desafío

What Mythic Protocol needed

Mythic Protocol needed help connecting with the right creators to build a community pre-launch and gather quality feedback during their public playtests. The team needed a platform that can help them consistently turn public playtests of specific parts of the game into content and scaling to various regions like LATAM, NA & EU.

Solución

How the Drop ran

With Dare Drop, Mythic Protocol was able to reach their core rogue-like multiplayer shooter creator community and scale additional outreach with variety creators. Scaling a robust pre-launch strategy over multiple beats, Riftstorm consistently pulled record high engagement that added 4.9M impressions over just 2 beats. The pre-release hype and community growth gave the Mythic Protocol team a strong foundation to generate mass product interest before their beta tests and eventual release.

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