Desafío
What Focus Entertainment needed
Focus Entertainment necesitaba apoyo para lanzar simultáneamente una estrategia de creación en 3 plataformas para el debut de Banishers: Ghosts of New Eden en Twitch, TikTok y YouTube. Con tiempo y ancho de banda limitados, Focus quería atraer a las comunidades de creadores adecuadas para su juego y causar sensación.
Solución
How the Drop ran
The Dare Drop platform allowed Focus Entertainment to continue to dominate Twitch, TikTok and YouTube, at the same time, on a global scale. By building up a creator base across a dozen titles with Dare Drop over 2023, Focus Entertainment could draw on over 500 repeat creators by the end of 2023 to make these future Drops a breeze. In just 30 days, Dare Drop brought Banishers: Ghosts of New Eden into the limelight, delivering $198,646 in extra media value across all platforms.