Elevar una estrategia de lanzamiento elegante para multiplicar por 7 el tiempo de visionado del público objetivo

LaunchOutermindsTwitch

Modo Turbo activado: 2M Twitch Ver Minutos
Ganancia masiva de creadores: 117 creadores retransmitidos
Trucos para días: 7X Target Watch Time

Desafío

What Outerminds needed

Outerminds recognize the importance of great creator outreach, however, the lift required to engage creators at scale is expensive; both in time and resources. To support a launch activation for their latest title, Turbo Kid, Outerminds were looking for a platform that could provide the scale and precise targeting they need to reach new communities.

Solución

How the Drop ran

The Outerminds team were able to use the Dare Drop platform's proprietary community targeting tools to lock in and reach the Platformer, Speedrunning and Metroidvania creator communities with ease. Doing so, Turbo Kid was able to enroll 117 creators for the Drop, produce 7X the target watch times and generate 2M watch minutes ahead of a successful game launch with a legacy IP.