Escalar la visibilidad de un título JRPG de forma global con 168 creadores

Launch505 GamesTwitch

Twitch Aumento de contenidos: 3,7 millones de minutos de reloj
Fanfarria a largo plazo: Los creadores retransmitieron 6,6 horas de media
Satisfacción del creador: El 100% de los creadores está interesado en más gotas

Desafío

What 505 Games needed

505 Games were looking for an opportunity to scale out their creator engagement strategy sustainably across US, EU and LATAM regions around their newest JRPG title, Eiyuden Chronicle: Hundred Heroes. Seeking to introduce new creators to the series and engage the wider JRPG community, 505 Games wanted to tap into a creator engagement stream that could contribute to the snowball effect they sought to build towards launch.

Solución

How the Drop ran

By working with Dare Drop, 505 Games was able to reach 168 creators and engage them around content Dares that sparked action. This prompted creators to facilitate the breadth of content required to showcase a longer JRPG playthrough in the best ways. Dare Drop creators streamed 3.3X the industry average on Twitch, netting 3.7M watch minutes across multiple language regions for a successful content ramp to release.