Desafío
What DreadXP needed
Amanda la Aventurera arrasó en Internet en 2023. DreadXP y MANGLEDmaw Games volvieron con fuerza con una secuela justo un año después. Con más puzles, fantasmas y secretos por descubrir, DreadXP necesitaba volver a atraer a esos fans y facilitar un gran lanzamiento en Steam's October Screamfest.
Solución
How the Drop ran
DreadXP partnered with Dare Drop for a TikTok led Drop + an organic-only Twitch add-on. Then Screamfest descended and the impression meters kept rising! DreadXP used Dare Drop's real-time reporting & flexibility to make the in-flight call to go even bigger and take full advantage of their immense Twitch creator demand. This 6xed their impact, delivering 2.1M watch minutes from 142 Twitch creators almost matching their 2.5M views on TikTok!